Penn Athletics Trademark Licensing Program

1 : to issue, to permit or to give permission or consent to (transitive verb)
2 : permission to act, freedom of action (noun)

1 : a distinguishing characteristic or feature firmly associated with a person or thing (noun)

Per University of Pennsylvania policy, Penn Athletics requires that all individuals, organizations, departments and companies, both internal and external, obtain prior approval before producing any product(s) that will display any of Penn Athletics' marks both current and historic; regardless of the method of distribution. This includes the Penn Relays name and logos.

This formal licensing program is administered through the University of Pennsylvania’s Business Services Office and is a partnership with the Licensing Resource Group (LRG). In order to use the University's marks, a vendor must enter into a licensing agreement with Penn Athletics. A license is a written legal agreement between the owner of the trademark (licensor) and a manufacturer/vendor (licensee). This license must be in place with LRGbefore use of the marks occurs.

University of Pennsylvania departments and student groups are required to purchase emblematic merchandise from officially licensed vendors. Items that will be used internally, such as staff shirts or giveaway items, are exempt from royalties but must be purchased from an approved licensee. Items for resale require the vendor to pay royalties to the University of Pennsylvania. Resale items include sales to customers and sales for profit.

To obtain a Penn Athletics license or to get more information, please contact LRG. Once a license has been given, LRG will provide the Penn Athletics approved artwork.


Licensing Resource Group
442 Century Lane, Suite 100
Holland, Michigan, 49423
(616) 395-0676


For more information about the University’s licensing program, click here

To purchase licensed Penn Athletics apparel, gifts, hats, accessories and more, click here