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Scarlett Schneider
Position: Executive Director of Athletics Development

Dr. Scarlett K. Schneider, Ph.D. began at Penn in September 2013 as the athletic department’s Executive Director of Development.

Dr. Schneider came to Penn from George Washington University, where she has been the Senior Executive Director of Athletics Development/Associate Athletic Director.  Prior to that, she served as Director of Athletic Development for the University of Delaware Athletic Fund (UDAF).

At GW, Dr. Schneider collaborated with University Development and Athletics to set the strategic direction of the newly formed office of Athletics Development. Schneider oversaw all area of Athletics philanthropic initiatives including creating the Buff and Blue Annual Fund and GW National Advisory Council.

As director of the UDAF from 2007-11, Dr. Schneider oversaw a 300-percent increase in dollars raised for the fund during her tenure, and established record growth of new donors to the University of Delaware Athletic Fund. Schneider established a culture of philanthropy for UDAF by building strong and mutually beneficial relationships across the University, donor, athletic alumni and season ticket holder communities, and through the creation of various clubs and point programs to encourage giving and provide donors with unique and invaluable benefits. Through a newsletter, brochures, frequent receptions and the successful Student-Athlete Thank-A-Thon program, Dr. Schneider elevated the UDAF to unprecedented heights, and increased the visibility and awareness of UDAF at University of Delaware sporting events and in University communications.

Prior to her stint at Delaware, Dr. Schneider was the Director of Annual Giving for the Buckeye Club in The Ohio State University’s Department of Athletics from 1996-1999, and Athletic Development Manager for the Virginia Tech Athletic Fund from 1993-1996.

A National Association Athletic Development Director (NAADD) Executive Committee member and First Vice President, Schneider earned a Bachelor of Science (Marketing Education), Master of Science (Sports Management Administration), and Ph.D of Education (Education Administration/Higher Education) from Virginia Tech. Scarlett has a daughter, Sydney.

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