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Penn Athletics Trademark
Licensing Program
license
1 : to issue, to permit or to give permission or consent to (transitive verb)
2 : permission to act, freedom of action (noun)
trademark
1 : a distinguishing characteristic or feature firmly associated with a person
or thing (noun)
Per University of
Pennsylvania policy, Penn Athletics requires that all individuals,
organizations, departments and companies, both internal and external, obtain
prior approval before producing any product(s) that will display any of Penn
Athletics' marks both current and historic;
regardless of the method of distribution. This includes the Penn Relays
name and logos.
This formal licensing program
is administered through the University of Pennsylvania’s Business Services
Office and is a partnership with the Licensing Resource Group (LRG).
In order to use the University's marks, a vendor must enter into a licensing
agreement with Penn Athletics. A license is a written legal agreement between
the owner of the trademark (licensor) and a manufacturer/vendor (licensee).
This license must be in place with LRG before
use of the marks occurs.
University of Pennsylvania
departments and student groups are required to purchase emblematic merchandise
from officially licensed vendors. Items that will be used internally, such as
staff shirts or giveaway items, are exempt from royalties but must be purchased
from an approved licensee. Items for resale require the vendor to pay royalties
to the University of Pennsylvania. Resale items include sales to customers and
sales for profit.
To obtain a Penn Athletics
license or to get more information, please contact LRG. Once a license has been
given, LRG will provide the Penn Athletics approved artwork.
Licensing Resource Group
442 Century Lane, Suite 100
Holland, Michigan, 49423
(616) 395-0676
www.lrgusa.com
For more information about
the University’s licensing program, click here
To purchase licensed Penn
Athletics apparel, gifts, hats, accessories and more, click here
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