Penn Athletics Announces New Marketing and Communications Initiatives

PHILADELPHIA - The University of Pennsylvania’s Division of Recreation and Intercollegiate Athletics (DRIA) has announced a series of new marketing and communications initiatives for the 2008-09 academic year.

PennAthletics.com
In mid-August, Penn Athletics launched a re-designed PennAthletics.com. This new website includes coverage of Penn’s 33 varsity programs. Among the new features this year will be a special “Blogs” section which will feature entries from and Q&A sessions with athletes, coaches, and other department personnel.

Another new web feature is “Penn Passport,” which will consolidate all previous accounts at PennAthletics.com (tickets, PSN streaming, online store, auctions, etc.) into one universal login. Penn Passport will deliver the Red & Blue News email newsletter every week into a customer’s inbox.

DRIA has hired Brian Seltzer, C’07 as the coordinator of the Penn Sports Network (PSN). Brian will oversee Penn’s television, radio and streaming operations. Additionally, Penn will create an on-demand section where one can browse, and a podcast link for football and men’s basketball. PennAthletics.com will give fans a chance to participate in live chats and discuss the status of Penn’s programs.

Nelligan Sports Marketing inks deal with Penn Athletics
During the summer, Penn Athletics signed a partnership deal with Nelligan Sports Marketing to maximize revenue growth through corporate partnerships. Nelligan has negotiated more than $500 million in sponsorship deals with some of the most recognized and respected Blue Chip Fortune 500 companies. Penn joins numerous colleges, universities, conferences and bowl games represented by Nelligan Sports Marketing.

Promotions
Penn will be introducing a variety of new initiatives to increase visibility for its intercollegiate teams and increase attendance at its games.

The Red and Blue Rewards Program will allow students to earn points by attending Penn games in return for chances to win prizes.

Penn will partner with a variety of campus entities and community groups to increase attendance at various intercollegiate games.

Penn is initiating a new student seating policy for men’s basketball. The first 500 students who participate in “The Line” will be seated in the lower level west end court general admission sections. This group will be eligible for a variety of season and individual game benefits. Students who do not participate in “The Line” will be seated in the upper level west end court general admission sections. A full description of the program will be released in September.