PHILADELPHIA – The University of Pennsylvania’s Director of Intercollegiate Athletics and Recreation, Dr. M. Grace Calhoun, has announced the addition of three new staff members to her senior administration.
A name familiar to longtime Penn Athletics and Penn wrestling fans, Roger Reina, has been named to the new position of Senior Associate Athletic Director for External Affairs. In this position, Reina will be responsible for growing and creating new revenue streams for the Division; supervise the athletic communications, marketing and new media and ticketing offices; serve as liaison to the Division’s third-party marketing and media rights partner; and develop and implement the business model for the Penn Corporate Partner initiative.
Sherryta Freeman has been named to another new position in the Penn Athletics administration, Senior Associate Athletic Director for Student Development. In this job, Freeman will be responsible for developing holistic progressive programming for student-athletes in academics, leadership, character, mentoring, career development and service; will develop a leadership academy for all student-athletes; and will manage select varsity intercollegiate athletic programs.
Michelle Dolce has been tabbed as the new Senior Associate Athletic Director for Finance and Internal Operations for Penn Athletics. In this job, Dolce will be responsible for managing all financial, human, technological and facility resources for the Division; will supervise finance, IT and facilities staffs; and will serve as a key advisor to Dr. Calhoun, particularly on matters of strategy and planning.
“I am so excited to bring Roger, Sherryta and Michelle to Penn Athletics,” said Calhoun, who recently completed her first year at Penn. “These hires are the final pieces of a puzzle we started putting together when I arrived, and I cannot wait to make them a part of our family.”
“Roger is obviously a familiar name and face to our community, and I expect him to bring the same leadership and passion to this position that he brought as the head coach during our greatest era of Penn wrestling. Sherryta is familiar with the Ivy League and Philadelphia, and that combination will allow her to hit the ground running here at Penn. Michelle has been at Penn for several years, as well, and will be an excellent resource for us as we move Penn Athletics forward.”
Roger Reina is a 1984 University of Pennsylvania alum and arguably one of the most successful coaches in Penn Athletics history. He is held in such high regard that the head wrestling coach position at Penn is named after him -- second-year coach Alex Tirapelle’s official title is Roger Reina Head Coach of Wrestling. Reina was himself the head coach for 19 seasons, from 1986-87 to 2004-05, leading the Quakers to eight Ivy League championships and four EIWA team titles. During his tenure, Penn wrestlers won an Olympic gold medal (Brandon Slay) and an NCAA individual title (Brett Matter). Reina was a three-time EIWA Coach of the Year, a four-time nominee for National Coach of the Year, and a recipient of the National Wrestling Coaches Association (NWCA) Meritorious Service Award. In May 2008, Reina was inducted into the Penn Athletics Hall of Fame as a member of Class VI.
Reina left the Penn wrestling program following the 2004-05 season and moved over to Penn Medicine where he started as a Major Gifts Officer and moved to Director of Development. Reina has a proficiency in leading start-up companies, and has served the last 10 years with TicketLeap, Inc.; LifeShield, Inc.; and Interactive Fitness Holdings. Since August 2014, Reina has been President and Chairman of the Board for the Pennsylvania RTC, creating and establishing an Olympic Regional Training Center as designated by USA Wrestling.
In addition to his undergraduate degree, Reina studied at the Wharton Program for Working Professionals (Management & Entrepreneurship) and was an Executive Fellow with the Wharton Leadership Ventures Program.
Sherryta Freeman comes to Penn from city rival Temple University, where she has been a Senior Associate Athletic Director since the fall of 2011 after serving for five years as the Associate Athletic Director for Compliance and Student-Athlete Affairs at Temple.
As Senior Associate AD at Temple, Freeman oversaw all aspects of the department’s compliance efforts with conference and NCAA rules and regulations. She worked to educate coaches, administrators and student-athletes in regards to new rules and regulations as well as the processing of NCAA and conference waivers on behalf of student-athletes. Additionally, Freeman also oversaw all student-athlete leadership and life-skill development programming which included the Student-Athlete Advisory Committee (SAAC) and the CHAMPS/Life Skills Program, she served as liaison for athletics to academics, and served as the varsity sport administrator for fencing and women’s gymnastics.
Prior to arriving at Temple, Freeman served as the assistant athletic director/compliance at her alma mater, Dartmouth College. The Hillside, N.J., native earned her bachelor’s degree in environmental studies from Dartmouth in 2001, where she was a member of two Ivy League women’s basketball championship and NCAA Tournament teams with the Big Green.Freeman later earned a master’s degree in sport management at the University of Massachusetts, in 2004.
Michelle Dolce joined the University of Pennsylvania’s Business Services’ finance team as the director of financial planning analysis in 2011. In that job, she provided support to multiple cost centers and business units including operational performance reporting, budgeting, forecasting, strategic analysis, audit, compliance, and tax consultation.
Dolce came to Penn after spending a decade working in accounting and finance for the CIGNA Corporation, most recently as the accounting manager for their central accounting division. She was responsible for the consolidated accounting communications to the company’s senior leadership and aspects of the SEC reporting process. Dolce also led the financial tactical and strategic planning of the accounting organization. She also served stints as senior accountant for Arthur Anderson and KPMG Peat Marwick.
Dolce earned her BS/BA in business administration and accounting from Shippensburg University and has a MBA from St. Joseph’s University. She is a CPA in Pennsylvania.