Penn Athletics Tabs Nelligan For Marketing/Sponsorship

PHILADELPHIA - The University of Pennsylvania (Penn) has named Nelligan Sports Marketing (NSM) the exclusive manager of the University's athletic sponsorships and marketing rights. Penn joins Princeton University and Brown University to become the third Ivy League school NSM represents.

In addition to being responsible for corporate partnerships for Penn’s varsity sports, NSM will also be responsible for the prestigious Penn Relays, which is hosted each year by the University. The Relays were first held in 1895, making the event the longest uninterrupted collegiate track meet in the country. Last year, more than 22,000 participants from around the world competed at the event, ranging in age from high school up to master's divisions. The Penn Relays are also the best-attended annual meet in the United States, as more than 113,000 spectators attended last year’s three-day event.

“We are very excited about our partnership with Penn,” said NSM’s Senior Vice President, Mike Palisi. “Not only is the University’s academic reputation outstanding, but the Penn Relays are known throughout the country as the marquee event in track and field, bringing together first-rate competition and enthusiastic fans. I have no doubt that corporate America will be eager to be associated with Penn Athletics.”

“Our partnership with Nelligan Sports Marketing allows Penn Athletics to maximize our valuable intercollegiate and recreational resources and properties. We look forward to a long and mutually satisfying relationship that will benefit both parties,” said Penn's Director of Athletics, Steve Bilsky.

Nelligan Sports Marketing, Inc. provides sales and marketing expertise for sports properties worldwide. NSM is dedicated to building long-term relationships with clients through exceptional management of the properties represented and by maximizing revenue growth through their corporate relationships. In addition to Penn, NSM represents some of the elite college properties, including the Pac-10 Conference, Horizon League, Patriot League, Brown University, Colorado State University, Fairfield University, Florida Atlantic University, Indiana State University, Indiana University Purdue University Fort Wayne, University of Louisville, Marquette University, Middle Tennessee State University, Monmouth University, Princeton University, Providence College, Rutgers University, West Virginia University, University of Wisconsin at Green Bay, the Colonial Athletic Association and its 12 member institutions, and Champs Sports Bowl and Capital One Bowl.

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