The donation was mostly comprised of "Pink Zone" t-shirt sales as well as all ticket revenues from the "Pink Zone" game. All proceeds were donated to the Rena Rowan Breast Center at the Hospital of the University of Pennsylvania.
The Rena Rowan Breast Center is a division of the Abramson Cancer Center located on the campus of the University of Pennsylvania. Inspired by fashion designer and businesswoman Rena Rowan, the center is designed to provide quality attention and treatment to breast cancer patients.
The Women's Basketball Coaches Association (WBCA) started "Pink Zone" in a unified effort to assist in raising breast cancer awareness. The initiative, formerly known as "Think Pink," began in 2007 with more than 120 schools unified in its efforts. This season, there were more than 1,500 confirmed teams participating in the event.
Penn has also participated in the season-long Hoops for Haiti initiative, started by men's basketball head coach Jerome Allen. Donations of pairs of shoes were accepted at every men's and women's home Ivy League basketball games. Altogether both teams collected more than 500 pairs of shoes that were donated for those in need in Haiti.