Women's Basketball to "Think Pink" on Feb. 26 vs. Columbia

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PHILADELPHIA – Join the University of Pennsylvania’s women’s basketball team in the fight against cancer at the annual “Pink Zone” game on Friday, Feb. 26 against the visiting Columbia Lions. Tip off is at 7 p.m. and all proceeds from the game will be donated to the fight against breast cancer.

The Women’s Basketball Coaches Association (WBCA) started “Pink Zone” in a unified effort to assist in raising breast cancer awareness. The initiative, formerly known as “Think Pink,” began in 2007 with more than 120 schools unified in its efforts. This season, there were more than 1,500 confirmed teams participating in the event. The WBCA Pink Zone dates for 2010 will be between February 12-21.

Fans are encouraged to wear something pink to the game and pink pom-poms will be given away to those in attendance. The team will also be selling pink Penn women’s basketball t-shirts at the game. One hundred percent of the proceeds from the tickets and t-shirts sales as well as other contributions will be donated to the Kay Yow/WBCA Cancer Fund (http://www.wbca.org/kayyowwbcacancerfund.asp).

This will be the third year that the women’s basketball program has participated in WBCA’s PinkZone initiative. Last year, Penn’s efforts helped to raise $5,228 and with a $2,880 contribution from the Penn Pan-Hellenic Council, there was a total of $8,108 donated to the Rena Rowan Breast Center at the University of Pennsylvania Hospital.

As part of their support for breast cancer awareness, Penn basketball players will don pink warm-ups prior to the start of the game. They will also be wearing pink shoelaces and, in addition, pink whistles will be used by the referees during the game.

For more information on the WBCA’s PinkZone, visit www.wbca.org/pinkzone.asp.