PHILADELPHIA – At the recently-concluded National Wrestling Coaches Association (NWCA) Convention, awards were presented in the annual Best of Brand competition organized by Elite Level Sports Marketing (ELSM) as part of a continued effort to recognize wrestling programs which strive to grow awareness of their brand via social media efforts.
The University of Pennsylvania’s wrestling team was voted runner-up in the “Masterful Mission” category which is given to the “program that best markets the values and mantra of the team, as well as the school” each year. The winner for 2014-15 was N.C. State, and third place was awarded to Lehigh.
Penn was one of 13 finalists for the award which is part of the “Annual Achievement” category of awards presented by the NWCA and ELSM each season. The Annual Achievement awards are designed to recognize programs that use social media “successfully to market themselves over the course of the season. Also included under the umbrella of awards are the Gold Standard and Top Newcomer categories.” Penn was also a finalist for the Gold Standard award.
"We're honored to be the NWCA's Best of Brand Masterful Mission runner-up," said Alex Tirapelle, the Roger Reina Head Coach of Wrestling. "This award is a credit to our athletic communications department, which does an outstanding job of sharing our student-athletes' stories. We will continue to work to grow the Penn Wrestling brand in the greater Philadelphia area and the broader wrestling community."
Earlier this year, ELSM profiled Penn Wrestling’s social media efforts in an article highlighting Twitter campaigns and viral videos which showcased the program.
“The goal of the Best of Brand Awards is to encourage coaches to create positive energy around their program,” said ELSM CEO Coyte Cooper. “Penn did an outstanding job building their brand the right way this year.We applaud their entire staff for their creative approach throughout the year."
Penn Wrestling leads all Penn Athletics-associated Twitter accounts with almost 7,500 followers and ranks 19th among all Division I wrestling programs.